How much should a law firm spend on Google Ads?

The optimal budget varies significantly depending on your practice area, location, and competition. Highly competitive areas like personal injury in major cities require higher budgets than niche practices in smaller markets. We recommend a minimum starting budget that allows enough data collection to optimise the campaign effectively—usually enough to generate 100-200 clicks per month. During our consultation, we provide specific budget recommendations based on keyword research in your area.

How quickly can PPC (Pay-Per-Click) generate leads for my law firm?

PPC (Pay-Per-Click) is one of the fastest marketing channels available. Once a campaign is built, approved, and live, you can start appearing at the top of Google searches and receiving traffic within hours. While immediate leads are possible, it typically takes 30-90 days of active management and optimisation to dial in the cost-per-lead and maximise your ROI as we gather data on which keywords and ads perform best.

Do social media ads actually work for solicitors?

Yes, absolutely. The success of social media ads depends on the practice area and the strategy used. For consumer-facing areas like family law, estate planning, or personal injury, Meta (Facebook & Instagram) allows us to target specific demographics and life events. For business-to-business areas like corporate law or commercial litigation, LinkedIn provides unparalleled targeting by job title, industry, and company size. The key is moving beyond simple "boosted posts" to structured, conversion-focused campaigns.

How do you track which marketing channel is generating clients?

We implement comprehensive tracking systems. This includes dynamic call tracking (showing different phone numbers depending on the source), form submission tracking via website tracking tools, and tracking codes we add to your links. For advanced setups, we integrate directly with your law firm CRM (like Clio, MyCase, or HubSpot) to track a lead all the way from their first click to a signed retainer, giving you full visibility of tracking a lead from their first click all the way to signing with your firm.

How do you make sure we're not wasting money on ads?

We track every pound spent and every enquiry generated. You get monthly reports showing exactly which campaigns are delivering clients and which aren't. If something isn't working, we pause it and redirect budget to what is. No vanity metrics — just cost per enquiry and return on investment.

PPC for Law Firms | Ads & Lead Generation

ONGOING SERVICE

PPC — Google Ads

Immediate, measurable lead flow. We build, manage, and optimise Google Ads campaigns that deliver qualified enquiries — not just clicks.

Search

Click

Form

Lead

What We Do

Campaign build and keyword research
Ad copy and bid management
Conversion and call tracking
Landing page recommendations
Monthly cost-per-lead reporting

Problems It Solves

"Spending on Google Ads but don't know if it's working"
"Cost per lead is too high"
"Need enquiries now, not in 6 months"

Who It's For

Firms wanting immediate, measurable lead flow. Ideal if you need to generate enquiries quickly while longer-term strategies like SEO build momentum.

Book a Free Consultation

TARGET

ONGOING SERVICE

Paid Social — Meta & LinkedIn

Your clients are on social media. We put your firm in front of them with targeted campaigns that go beyond boosted posts.

What We Do

Campaign management (Facebook, Instagram, LinkedIn)
Creative direction
Audience targeting and re-showing ads to people who already visited your website
Testing different versions of your ads to find what works best
Performance reporting

Problems It Solves

"Clients are on social media but we don't know how to reach them"
"Tried boosting posts but it doesn't generate enquiries"

Who It's For

Firms targeting specific demographics or practice areas. Particularly effective for family law, employment law, personal injury, and immigration practices.

Book a Free Consultation

ONGOING SERVICE

LinkedIn Strategy & Ads

The most underused channel in legal marketing. We turn your partners' LinkedIn profiles into client-generating assets.

Connect

What We Do

Profile optimisation for fee earners
Outreach strategy
Content calendar
LinkedIn Ads (Sponsored Content, InMail)
business-to-business lead generation

Problems It Solves

"Want to attract corporate clients but don't use LinkedIn effectively"
"Partners have profiles but never post"

Who It's For

Commercial and corporate firms, business-to-business focused practices. If your ideal clients are other businesses or high-net-worth individuals, LinkedIn is where they are.

Book a Free Consultation

48%

Open Rate

12%

Click Rate

ONGOING SERVICE

Email Marketing

Your database is an untapped goldmine. We help you stay top of mind with past clients and nurture new leads into paying clients.

What We Do

Campaign strategy and copywriting
Newsletter creation and design
Tailored email series for different types of prospects
Template design
Engagement reporting

Problems It Solves

"Have a database of past clients but never email them"
"Newsletter looks unprofessional and gets low engagement"

Who It's For

Any firm with an existing contact database or wanting to nurture leads. Email remains one of the highest-ROI marketing channels when done well.

Book a Free Consultation

ONE-OFF / ONGOING SERVICE

Data Sourcing & Lead Lists

No contacts? No problem. We build GDPR-compliant prospect lists so you can reach the right people from day one.

What We Do

Build targeted prospect lists
Source contact data for outbound campaigns
Enrich existing CRM data
GDPR-compliant sourcing

Problems It Solves

"Want to do outbound marketing but don't have contacts"
"CRM data is outdated and incomplete"

Who It's For

Firms expanding into new practice areas or geographies. Also ideal for firms launching outbound marketing campaigns for the first time.

Book a Free Consultation

CRM Dashboard

Google Ads 24 leads

Facebook 12 leads

Email 8 leads

Total: 44

ONGOING SERVICE

Lead Tracking & Reporting

Know exactly where every enquiry comes from. No more guessing which channel is actually delivering clients.

What We Do

Conversion tracking across all channels
Call tracking
Integration with your client management system (e.g. Clio, Salesforce)
Monthly reporting showing which channels generate which clients

Problems It Solves

"Don't know which channel is actually bringing clients"
"Can't justify marketing spend without ROI data"

Who It's For

Any firm investing in marketing that wants accountability. If you are spending money on ads, SEO, or content, you need to know what is working.

Book a Free Consultation

ONGOING SERVICE

Marketing Analytics & Attribution

The complete picture. Tracking every step a client takes before they contact you — so you know exactly what your marketing spend delivers, down to the practice area.

Google

Site

Retarget

Email

Client

Cost/Enquiry

£115

Cost/Client

£690

ROI

5.2x

What We Do

Tracking every step a client takes before they contact you
Custom analytics dashboard
Channel comparison
Cost per lead/client calculation
ROI by practice area

Problems It Solves

"A client finds us on Google, visits three times, then calls — which channel gets credit?"
"Need to know exactly what marketing spend delivers"

Who It's For

Firms with multi-channel marketing wanting a clear ROI picture. Essential for partners who need to see the numbers before approving budget.

Book a Free Consultation

FAQ

Frequently Asked Questions

Book a Free Consultation

30-minute call. We review your current marketing. Honest recommendations. No obligation.

The Most Direct Way to Increase Leads

Top Rated Family Lawyers | Free Consultation Today

Experienced Family Law Solicitors

Local Family Law Services

Avg 2-3x ROI

64+ Leads

PPC — Google Ads

What We Do

Problems It Solves

Who It's For

LinkedIn Strategy & Ads

What We Do

Problems It Solves

Who It's For

Email Marketing

What We Do

Problems It Solves

Who It's For

Data Sourcing & Lead Lists

What We Do

Problems It Solves

Who It's For

Lead Tracking & Reporting

What We Do

Problems It Solves

Who It's For

Marketing Analytics & Attribution

What We Do

Problems It Solves

Who It's For

Frequently Asked Questions