PPC & Lead Generation for Law Firms

The optimal budget varies significantly depending on your practice area, location, and competition. Highly competitive areas like personal injury in major cities require higher budgets than niche practices in smaller markets. We recommend a minimum starting budget that allows enough data collection to optimise the campaign effectively—usually enough to generate 100-200 clicks per month. During our consultation, we provide specific budget recommendations based on keyword research in your area.

PPC (Pay-Per-Click) is one of the fastest marketing channels available. Once a campaign is built, approved, and live, you can start appearing at the top of Google searches and receiving traffic within hours. While immediate leads are possible, it typically takes 30-90 days of active management and optimisation to dial in the cost-per-lead and maximise your ROI as we gather data on which keywords and ads perform best.

Yes, absolutely. The success of social media ads depends on the practice area and the strategy used. For consumer-facing areas like family law, estate planning, or personal injury, Meta (Facebook & Instagram) allows us to target specific demographics and life events. For business-to-business areas like corporate law or commercial litigation, LinkedIn provides unparalleled targeting by job title, industry, and company size. The key is moving beyond simple "boosted posts" to structured, conversion-focused campaigns.

We implement comprehensive tracking systems. This includes dynamic call tracking (showing different phone numbers depending on the source), form submission tracking via website tracking tools, and tracking codes we add to your links. For advanced setups, we integrate directly with your law firm CRM (like Clio, MyCase, or HubSpot) to track a lead all the way from their first click to a signed retainer, giving you full visibility of tracking a lead from their first click all the way to signing with your firm.

We track every pound spent and every enquiry generated. You get monthly reports showing exactly which campaigns are delivering clients and which aren't. If something isn't working, we pause it and redirect budget to what is. No vanity metrics — just cost per enquiry and return on investment.

Be careful. Lawyers consistently report poor results from paid directories and lead-selling services — shared leads, low quality, and nothing you own at the end. Ads and SEO build assets your firm controls: your website, your data, and your Google presence. If you stop paying a directory, everything disappears with it.

This is where most firms lose money. One personal injury firm audited its own calls and found 27% of new-client calls went unanswered — at typical fees, that is tens of thousands of pounds in lost work from leads already paid for. We connect campaigns to proper intake — tracked numbers, fast follow-up, and AI-powered reception through our AI Solutions — so paid leads actually become clients.