Privacy Policy

How Lawcial collects, uses, and protects your personal data.

1. Who We Are

Lawcial is a trading name. We are an AI-powered marketing agency built exclusively for UK law firms. Our website is lawcial.com. For any data-related queries, contact us at info@lawcial.com.

2. What Data We Collect

We only collect data that you voluntarily submit through forms on our website:

  • Your name
  • Email address
  • Phone number
  • Law firm name

We do not collect data passively beyond what is described in the Cookies section below.

3. How We Use Your Data

We use the data you submit for marketing purposes only:

  • To contact you about our services
  • To follow up on enquiries you have made
  • To send relevant information about how we can help your firm

We do not sell your data to third parties. Ever.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:

  • Legitimate interest — for B2B marketing communications. As a business contacting other businesses about relevant services, we have a legitimate interest in reaching out to law firms that have enquired or may benefit from our services.
  • Consent — for placing analytics and marketing cookies on your device. You can manage this via our cookie banner.

5. Third-Party Processors

We use a small number of trusted third parties to process data on our behalf:

  • Formspree — handles form submissions. When you submit a form on our site, the data is processed by Formspree. Their privacy policy applies.
  • Google Analytics (GA4) — provides anonymised site analytics (page views, sessions, device type). We accept Google's data processing terms. GA4 uses cookies only with your consent.

6. Cookies

We use a small number of cookies on this website. Full details are in our Cookie Policy.

In summary:

  • Essential cookies — required for the site to function (e.g., storing your cookie consent preference). Always active.
  • Analytics cookies — Google Analytics GA4. Only placed with your consent.
  • Marketing cookies — only placed with your consent.

Cookie consent is managed via our cookie banner and stored in your browser's localStorage.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of access — request a copy of the data we hold about you
  • Right to rectification — ask us to correct inaccurate data
  • Right to erasure — ask us to delete your data
  • Right to data portability — request your data in a machine-readable format
  • Right to object — object to our processing of your data
  • Right to restrict processing — ask us to limit how we use your data

8. How to Exercise Your Rights

To make a data request (access, deletion, correction, or any other right listed above), email us at info@lawcial.com. We will respond within 30 days.

9. Data Retention

We keep form submission data for 24 months from the date of submission. After that period, your data is permanently deleted. If you request deletion sooner, we will action it within 30 days.

10. Data Security

Form data is transmitted securely via HTTPS and processed by Formspree. We do not store personal data in insecure locations. Access to data is limited to authorised personnel only.

11. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

12. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.

Last updated: 31 March 2026